On the most recent episode of Shark Tank, Vade Nutrition struck a chord with baseball star Alex Rodriguez and investor Mark Cuban. The sharks, husband and wife Joe and Megan Johnson, came into the tank asking for $250,000 with a 10% equity in their company. But, sharks Mark and Alex had different plans. They came together, offering $700,000 for 40% equity in the company. But why did they pair up and offer so much money? Let’s take a closer look at Vade Nutrition, Alex Rodriguez and Mark Cuban.
Vade Nutrition Protein Pods
Vade protein pods are convenient on the go protein pods that are prepackaged single servings of protein powder. The great part is, the packaging surrounding the protein is completely dissolvable and edible. It is a 100% food grade film that completely dissolves in liquid when shaken. They have a utility patent pending on their product. They are currently the one and only protein company that offers protein pods. Each pod contains 20 grams of protein, no lactose, no fats or sugars and contains only 90 calories. The pods come in 2 flavors: chocolate and vanilla. Each package contains 30 servings and costs $44.99. This is a competitive price in the protein industry.
Alex Rodriguez
Alex Rodriguez was a major league baseball player for 22 seasons with 696 career home runs. While he doesn’t play baseball any longer, he has connections with sports teams across the sports industry. He also owns multiple gyms. That makes him a perfect partner in this shark deal. They will be able to market these protein pods to people across the industry.
Mark Cuban
Mark Cuban is the perfect fit for this shark deal because of his background and experience in the sports industry. Mark not only owns the Dallas Mavericks but is a highly coveted entrepreneur that has had huge success with other food companies on Shark Tank. He can network through his channels to provide excellent support for this company to flourish.
Alex and Mark teamed up last season in an investment with Ice Shaker, which is a protein shaker bottle that keeps drinks cold for up to 30 hours. The company was up over 500% from the previous year. Alex and Mark are the dream team for this investment and will be able to take this company to a level that they could have never thought of.
References:
https://www.usatoday.com/story/sports/mlb/2016/08/07/alex-rodriguez-yankees-retire/88357576/
https://www.cnbc.com/2018/11/26/shark-tank-mark-cuban-a-rod-invest-in-vade-protein-powder-pods.html
http://markcubancompanies.com/
https://www.iceshaker.com/collections/ice-shaker?gclid=Cj0KCQiA8_PfBRC3ARIsAOzJ2urRmiG3Dy_KJ14JE9jo-O7ZceOwkDaPxVo7o31xN1wp4hnK9MUqAAQaAq3CEALw_wcB
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