The Man Responsible for mDesign Global
Bob Immerman never could have imagined the very first time he placed his stylish home goods organization creation directly on to a digital marketplace platform, sideswiping the only pathway to date to get products sold through the retailer, that in a matter of years these digital platforms would be the bread and butter for his product sales, yielding seven- and eight-figure results in a single year. Bob Immerman may not have believed it then, but the founder and head product designer for mDesign Global (known on Amazon as MetroDecor) is certain that, when it comes to providing the consumer purposeful and stylish organizational solutions with essential value at affordable prices, the digital marketplace is the only place for his brands to succeed.
Bob Immerman’s legacy in the home goods product-creation world is very, very long. Immerman, alone, has four decades of experience working as a professional designing home decor products. Many of those years he spent leading the field in innovative design techniques, innovative sales practices, and generally innovating and pioneering a new wave of thought inside the home decor product-creation world at every turn throughout his career.
How did mDesign get started?
mDesign Global, as it is known today, is the product of 45 years of work from Mr. Immmerman. The company Bob originally began was a brick-and-mortar shop called Interdesign Inc. (InterDesign still exists today and is the brick-and-mortar companion to mDesign). For decades, Bob Immerman created collections of home decor products to sell to retailers, who would usually examine all 50 products from Immerman’s collection each season, show interest in about five, and allow only one from that entire collection to own a spot on their sales floor.
After decades of this deja vu-like process, Immerman decided to try an experiment. He chose to take a small portion of his collections and place them on digital platforms or marketplaces where he would have the opportunity to sell directly to the consumer. With the advent of the online marketplace, a new world of possibility was created for so many product-focused industries including home decor and goods. Immerman not only sold directly to the consumer, but he was able to showcase his products as collections without the retail store telling him which would get a chance to sell and which were denied. Very quickly after Immerman’s experiment commenced, his sales began to shift away from the retailer, and year-over-year his online marketplace sales grew, slowly overtaking the retailer sales until the contest was no longer a contest.
mDesign Home Decor Meet Your New Best Friend, Amazon Marketplace
In 2015, when Bob Immerman officially created mDesign and began selling his mDesign products in the Amazon Marketplace as MetroDecor, there was no other sales avenue, but digital. mDesign was Bob Immerman’s digital native straight-to-consumer home decor brand. Leveraging 45 years of industry-pioneering experience in InterDesign Inc, mDesign Global made a very strong showing very quickly on the US Amazon Marketplace, and today, only five years later, mDesign ranks as #4 on Amazon’s Top Sellers List for the US Marketplace.
Not only does mDesign (who you will still call MetroDecor in Amazon), rank in the top five top sellers on Amazon in the US, but it is the only brand at the top of that list that was specifically moving up the charts and into that 4th position in the middle of the COVID-19 pandemic. At the very height of this unprecedented, international pandemic in the United States, mDesign remained on an upward trajectory and ended up increasing their sales month-over-month, along with their place on the seller’s chart, garnering 4,745 customer reviews in the last 30 days to overtake Utopia Deals. mDesign assumed their spot at number four and is by far the youngest company in the top five best sellers. The home decor brand that promises to keep you organized in style continues that effortless march up the US marketplace ladder while it is also in the process of expanding its Amazon footprint to multiple international marketplaces in 2020 and the years to come.
mDesign Focused on Expansion into New National and International Marketplaces
Still doing Amazon business as MetroDecor, mDesign Global is not allowing anything to obstruct their momentum forward and at a rapid pace at that. mDesign Global is poised and on target to successfully enter multiple international marketplaces by the end of 2020. By January 1st, 2021, mDesign will have expanded into five different countries in the European Amazon marketplace along with the Amazon international marketplaces in Canada, Mexico, United Arab Emirates, Sweden, and Australia. 2021 will see expansion into international marketplaces like Singapore and Japan.
And that is simply mDesign’s Amazon expansion calendar. All other national and international marketplaces have an expansion timeline of their own. Current marketplaces already selling products from mDesign Global include eBay US and the Target + Marketplace.
mDesign Home Decor and Walmart Marketplace are currently in the throes of putting together and launching their partnership (September 2020) and mDesign has negotiated definitive plans to expand into the Sears Marketplace (domestically) during the fourth quarter of this year. This is simply where the expansion begins as mDesign currently sits in negotiations to extend the label into a handful of additional domestic markets, only scratching the facade of the mansion of destinations mDesign has now and will quickly add to their roster.
mDesign is More Than…
Immerman, now the Chief Innovation Officer for mDesign Home Decor, still leads a small group of home goods designers that create products for a brand that is more than organization while keeping every customer organized, more than function while providing a specific purpose for each product, and far more than basic though providing customers with products that meet every essential need they might have in their home. mDesign creates ‘uncomplicated home solutions that keep your life organized and styled.’